Telling influential stories
Shoppers don’t trust brands to tell them what’s relevant. They trust the influencers they see in their social feeds every day.
The holiday season is the most important time of year for retailers like eBay. And the most difficult time of year to make an impact with shoppers.
We built an influencer campaign that connected with consumers in the mediums they never turn off (Instagram, Pinterest, Facebook), in a voice they trust (the social influencers they already follow) and in a style that's personal and natural.