brent van horne
brent van horne
creative director in chicago

 

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Intel

The future of music

 

concepting
story
motion graphics

Industry events often become a game of who can shout the loudest. We knew there was a better way.

 

Intel's HPC for Music technology has allowed audio pioneers to rethink the way they make music. We partnered with digital music innovator Antonis Karalis to tell a story that was equal parts technology, music, and humanity.

In a sea of videos shouting for attention, we delivered a moment of calm. A hypnotizing audio-responsive visualization of voice and sound and music itself.

Working with Karalis and a motion graphics team with experience designing content for live performances, we created a bold vision for the future of music.

At events across the country a magical thing happened. People stopped and stared. Then they came into the Intel booth demanding to learn more.

 
 
 
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