Chicago is the greatest city in the world, but too many Chicagoans go without. We wondered what a bunch of creatives could do to help.
product development / identity / merchandise
It started when two very different things collided. We'd been carving out time to brainstorm ways to help end hunger in Chicago, and we couldn't stop riffing on this little phrase / product / brand we had written on the wall: Meat Tea. The more we talked about the latter, the more we realized it was connected to the former.
The product is a combination of savory, delicious meat and vegetable broths with perfectly spiced tea blends. The brand came to life in ways we never thought possible thanks to the talents of designer Jill Karcher.
And the plan to make a difference takes effect in the form of a week-long food truck activation, with 100% of the proceeds donated to the Greater Chicago Food Depository.