Microsoft needed to connect with recruits coming out of college. We knew it would take more than a talking head video and a pile of brochures.
strategy / video production / recruiting campaign
We started by discovering what was true about the Manufacturing and Supply Chain group, the team responsible for bringing Microsoft’s devices to life. What we found was incredible. They were some of the most ambitious, most adventurous people in the entire organization.
Buried deep in their own materials was a phrase that became the heart of our story: All In. We knew we wanted to create a visual story that could connect with our audience in social, so we immediately got to work, with gorgeous sketches and narrative from Peter Moffit.
A great idea is nothing. Making it real is the challenge. A challenge amplified when the audience can sniff out inauthenticity in a heartbeat.
But with a nimble team, a location in the mountains, and an actress with the same adventurous, all in spirit as the audience, we made it happen.