BVH
BVH
creative director in chicago
 

Microsoft needed to connect with recruits coming out of college. We knew it would take more than a talking head video and a pile of brochures.


Microsoft MSC

 
 
Black.jpg

Microsoft_MSC-Recruiting_Hero.jpg
 

Our research showed the problem was simple. Millennials didn’t believe Microsoft understood who they were as people. Or that the job was right for them.

It wasn’t true. We just had to prove it.


strategy / video production / recruiting campaign

 
 
 

The story

We started by discovering what was true about the Manufacturing and Supply Chain group, the team responsible for bringing Microsoft’s devices to life. What we found was incredible. They were some of the most ambitious, most adventurous people in the entire organization.

Buried deep in their own materials was a phrase that became the heart of our story: All In. We knew we wanted to create a visual story that could connect with our audience in social, so we immediately got to work, with gorgeous sketches and narrative from Peter Moffit.

 
 
Microsoft_MSC-Recruiting_Storyboards.gif
 
 

The shoot

A great idea is nothing. Making it real is the challenge. A challenge amplified when the audience can sniff out inauthenticity in a heartbeat.

But with a nimble team, a location in the mountains, and an actress with the same adventurous, all in spirit as the audience, we made it happen.

 
 
Microsoft_MSC-Recruiting_BTS_3.jpg
 
Microsoft_MSC-Recruiting_BTS_2.jpg
 
Microsoft_MSC-Recruiting_Compare_Hair.jpg
 
Microsoft_MSC-Recruiting_Compare_Splash Water.jpg
 

In the end we told a story that was so powerful it didn’t just connect with recruits, Microsoft used it at internal events to get existing employees excited about their careers and to show other departments in the company what they are made of.


next project / home