creative director in chicago

Microsoft needed to connect with recruits coming out of college. We knew it would take more than a talking head video and a pile of brochures.

Microsoft MSC



Our research showed the problem was simple. Millennials didn’t believe Microsoft understood who they were as people. Or that the job was right for them.

It wasn’t true. We just had to prove it.

strategy / video production / recruiting campaign


The story

We started by discovering what was true about the Manufacturing and Supply Chain group, the team responsible for bringing Microsoft’s devices to life. What we found was incredible. They were some of the most ambitious, most adventurous people in the entire organization.

Buried deep in their own materials was a phrase that became the heart of our story: All In. We knew we wanted to create a visual story that could connect with our audience in social, so we immediately got to work, with gorgeous sketches and narrative from Peter Moffit.


The shoot

A great idea is nothing. Making it real is the challenge. A challenge amplified when the audience can sniff out inauthenticity in a heartbeat.

But with a nimble team, a location in the mountains, and an actress with the same adventurous, all in spirit as the audience, we made it happen.

Microsoft_MSC-Recruiting_Compare_Splash Water.jpg

In the end we told a story that was so powerful it didn’t just connect with recruits, Microsoft used it at internal events to excite existing employees about their careers and show other departments in the company what they are made of.

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